'Reward Big Pharma for Good Behaviour'

In NRC Next, Wim Leereveld's opiniated article, on how to influence pharmaceutical companies policies and practices to increase access to medicine, was published. NRC Next is a Dutch daily, that specifically targets a younger, well educated audience. The article refers to 'Morgen 2011' (Tomorrow 2011), where Wim is one of speakers at May 21, 2011.