'Changing pharma'

Interview in the July issue of  'P+' - People, Planet, Profit - the Dutch monthly magazine on corporate social responsibility, with Wim Leereveld. The theme of the magazine is the psychology behind persuasiveness. The interview with Wim focusses on his story how he convinced others of the power of the idea of the Access to Medicine Index, to catalyst change in the pharmaceutical companies and stimulate them to enhance access to medicine in developing countries.